Google Adsense and Service Tax : A Strong Approach to Clarify This Issue

We are trying to solve out the issue regarding Google Adsense and Service Tax Rules in India. For this we have chosen a case published in cacludindia.com website few days back. We also required suggestions and feedback from audience also.


Query : 
Introduction

A private limited company (Website Publisher/Advertiser) resident in India deals with Google Ad sense. Google Ad Sense is a simple way for website publishers to earn money by displaying targeted Google ads on their websites. Ad Sense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages. Basically, Ad Sense is an ad serving application run by Google Inc (USA).

How it Works?

These advertisements are administered by Google and generate revenue on per-click basis. Google is paid by advertiser based on click. Google is rendering service to its client based on the event of a click taking place. They are paying us a share or commission for a click that takes place through our website.

Google will not reveal how much you are earning for each ad that is clicked from your site, but can view the total amount of revenue you've generated that day, week, month, year, etc. in the reports. For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad has brought in.

Thus, the Ad clicks, impressions and revenue are tracked directly by Google and payment is made by Google directly. Google will pay us our earnings after retaining their share. Publishers do not have any control over the price to be charged.
Google withholds payment until an account reaches US$100. Google issues cheques in Indian Rupees approximately 30 days after the end of each calendar month if we have earned US $100 or more. If earned under that, the balance is rolled over to the next month.

Summary of Queries

1. How to account revenue as per accrual basis? Do we have to recognise income when it crosses the threshold limit of USD 100 set by Google or do we have to account every click as per their reports? Rate of USD conversion?
Note that the cheques are issued in INR but reports generated by Google are in US$.

2. If earnings cross INR10 lakhs from Google Ad sense then should we pay service tax on Google Ad sense earning?
Note that firstly we don’t generate invoice on Google? Secondly, earnings are finalised by Google.

Kindly Clarify.

Click Here Know the answers 

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